Branding agency cost guide
What it usually costs to hire a branding agency in the US. Typical industry estimate, not a quote from any firm on this list. Not an average of firms on this list. Nobody pays to be ranked.
15 branding agencies are on the list in the US. The ranges below are typical industry estimates. Typical industry estimate, not a quote from any firm on this list. They are not an average of those firms.
A price next to a firm's name is one that firm published. If a firm is not in that list, it did not publish a price. This page does not invent one. On the list and on each profile, a firm with no published price shows Estimated: $25,000–$80,000, typical for US branding projects; not a quote.
| Engagement | Typical industry estimate | What that usually covers |
|---|---|---|
| Identity for a small company | $8,000–$25,000Typical industry estimate, not a quote from any firm on this list. | A mark, color, type and a short set of templates. Naming may or may not be included. |
| Strategy plus identity | $25,000–$80,000Typical industry estimate, not a quote from any firm on this list. | Positioning and messaging first, then the visual system and the guidelines. |
| A system for several products or locations | $80,000–$250,000Typical industry estimate, not a quote from any firm on this list. | Sub-brands, templates and rules other teams can apply. Rolling the system out is usually later. |
These bands are national typical estimates for the United States. They are not an average of the firms on this list. The only number attached to a named firm is one that firm published.
What moves the number
- Whether naming and verbal strategy are in the project.
- How many sub-brands, products or locations the system has to cover.
- How many applications are designed versus left as rules.
- Whether research with customers is included or the project starts from interviews you have already done.
Compare proposals on the same written scope. A lower monthly number that excludes production, media or the person who does the work is not a lower price.
Prices firms on this list have published
Copied from the firm’s site or from Clutch. These are not estimates, and they are not quotes for your job.
None of the 15 firms on this list publish a price in the sources checked for these profiles. The bands above stay estimates.
Describe the job. One branding agency writes back.
Tell us what you sell, what is not working, and what done looks like. We read it and ask one provider — from this list, or from the publisher’s bench — to contact you within a business day. Asking is free. You do not have to hire them. Nobody else gets what you wrote.
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