Koto
Koto is a creative agency founded in London in 2015 by James Greenfield, Jowey Roden and Caroline Matthews, with U.S. studios in Culver City, Los Angeles and at 368 Broome Street in New York alongside London, Berlin and Sydney. Its about page lists 154 staff and describes its practice as branding, design and strategy built on co-creation and craft. Design Week records clients including Google, Netflix, Amazon, Uber, Spotify, Coca-Cola, Fanta, Discord and WhatsApp. Nobody pays to be ranked.
Why it’s hereIn a decade it has become one of the most-used identity studios for large technology platforms, with two U.S. studios and 150-plus staff. Number 15 of the branding agencies in the US.
Who leads itJames Greenfield, Chief Executive Officer.
Work they can showInstagram. Redesigned the Instagram wordmark and brand system. Lyft. Brand work including the Your Lyft is arriving campaign. Microsoft. Brand work for Microsoft's 50th anniversary.
Estimated: $25,000–$80,000, typical for US branding projects; not a quote.
Typical industry estimate, not a quote from any firm on this list.
A fit forWell-funded tech and consumer companies, from startups to Instagram, Amazon and Microsoft, that want a full brand identity or rebrand with strategy, visual system and digital design.
- Based in
- Los Angeles, CA
- Founded
- 2015
- Team size
- 51–200 people
- Led by
- James Greenfield, Chief Executive Officer
- Known for
- brand identity · brand strategy · technology and consumer brands · motion and digital
- Named clients
- Google, Netflix, Amazon, Uber, Spotify, Coca-Cola, Fanta, Discord, WhatsApp
- Best for
- Well-funded tech and consumer companies, from startups to Instagram, Amazon and Microsoft, that want a full brand identity or rebrand with strategy, visual system and digital design.
- Selected work
- Estimated cost
Estimated: $25,000–$80,000, typical for US branding projects; not a quote.
Typical industry estimate, not a quote from any firm on this list.
- Office
- 3962 Ince Blvd · Culver City, CA · 90232
UpdateLondon-headquartered brand studio with a Los Angeles studio in Culver City plus New York, Berlin and Sydney; acquired Stereo Creative in September 2024.
Sources koto.com, designweek.co.uk
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