Independent list · re-checked September 28, 2026 · published by Primortul LLC

Character

Character is a San Francisco branding agency founded in 1999 by Ben Pham, Tish Evangelista and Rishi Shourie, offering brand strategy, brand identity and brand experience across digital, retail, packaging and environmental channels. Its site lists clients including Apple, Nike, Levi Strauss, Kohler, Restoration Hardware, Pottery Barn Kids and National Geographic. Clutch records the 1999 founding at 447 Battery Street. Nobody pays to be ranked.

Why it’s hereA founder-led San Francisco studio with 25-plus years of identity and packaging work for Apple, Nike and Levi Strauss. Number 9 of the branding agencies in the US.

Estimated cost

Estimated: $25,000–$80,000, typical for US branding projects; not a quote.

Typical industry estimate, not a quote from any firm on this list.

A fit forConsumer and tech brands seeking brand identity and design work from a San Francisco studio whose past clients include Nike, Kohler, Levi Strauss and the San Francisco Symphony.

Based in
San Francisco, CA
Founded
1999
Known for
brand strategy · brand identity · packaging · retail and environmental design · digital
Named clients
Apple, Nike, Levi Strauss, Kohler, Restoration Hardware, Pottery Barn Kids, National Geographic, Shutterfly
Best for
Consumer and tech brands seeking brand identity and design work from a San Francisco studio whose past clients include Nike, Kohler, Levi Strauss and the San Francisco Symphony.
Estimated cost

Estimated: $25,000–$80,000, typical for US branding projects; not a quote.

Typical industry estimate, not a quote from any firm on this list.

OwnershipAcquired by Dentsu Aegis Network in 2018; the site's about page still describes it as independent and could not be confirmed as current.

Sources charactersf.com, clutch.co

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