Gretel
Gretel is an independent branding, strategy and design studio at 197 Clifton Place in Brooklyn, founded in 2005 by Greg Hahn and Ryan Moore. Its company page lists six disciplines from discovery and research through visual identity, writing and experience design, and its site shows work for the Philadelphia Museum of Art, LOVB and Hart Bageri. Communication Arts recorded 29 staff and past work for Nike, Netflix, MoMA and VICELAND. Nobody pays to be ranked.
Why it’s hereAn independent Brooklyn studio profiled by Communication Arts for identity work spanning Netflix, Nike and MoMA over two decades. Number 11 of the branding agencies in the US.
Who leads itRyan Moore, Executive Creative Director.
Work they can showPhiladelphia Museum of Art. Rebuilt the museum's identity around a revived griffin logo, with a custom Fairmount Serif typeface, design system, digital overhaul and wayfinding.
Estimated: $25,000–$80,000, typical for US branding projects; not a quote.
Typical industry estimate, not a quote from any firm on this list.
A fit forCultural institutions, media companies and consumer brands, with past clients such as NYT Cooking, RISD and Noom, that want a full visual identity and brand system from a Brooklyn design studio.
- Based in
- Brooklyn, NY
- Founded
- 2005
- Team size
- 11–50 people
- Led by
- Ryan Moore, Executive Creative Director
- Known for
- brand strategy · visual identity · brand architecture · motion and art direction · language systems
- Named clients
- Philadelphia Museum of Art, LOVB, Hija de Sanchez, Hart Bageri, Finer Sounds
- Best for
- Cultural institutions, media companies and consumer brands, with past clients such as NYT Cooking, RISD and Noom, that want a full visual identity and brand system from a Brooklyn design studio.
- Selected work
- Philadelphia Museum of Art. Rebuilt the museum's identity around a revived griffin logo, with a custom Fairmount Serif typeface, design system, digital overhaul and wayfinding. source ↗
- Estimated cost
Estimated: $25,000–$80,000, typical for US branding projects; not a quote.
Typical industry estimate, not a quote from any firm on this list.
- Office
- 197 Clifton Place · Brooklyn, NY · 11216 · 212.226.6211
Sources gretelny.com, commarts.com · LinkedIn ↗
On this list
Also based in Brooklyn
Describe the job. One branding agency writes back.
Tell us what you sell, what is not working, and what done looks like. We read it and ask one provider — from this list, or from the publisher’s bench — to contact you within a business day. Asking is free. You do not have to hire them. Nobody else gets what you wrote.
- Top marketing agencies in the US →
- Top social media companies in the US →
- Top digital marketing agencies in the US →
- Top SEO companies in the US →
- Top web design companies in the US →
- Top advertising agencies in the US →
- Top lead generation companies in the US →
- Top fractional CMOs in the US →
- Top PR firms in the US →