Independent list · re-checked September 28, 2026 · published by Primortul LLC

branding agencies in New York

11 of the 15 branding agencies on this list are based in New York (NY), in New York, Brooklyn. The other 4 are based elsewhere on the list. Who leads them, the work they can show, and why each one made the list. This is the list, not a ranking of the state. Nobody pays to be ranked.

02 on the list · New York, NY
Lippincott
Since 1943
Lippincott is a global brand consultancy founded in New York in 1943 by J. Gordon Lippincott and Donald Dohner, credited on its own site with coining the term corporate identity. It is part of the Oliver Wyman Group within Marsh McLennan and lists offices in New York, San Francisco, London, Dubai, Sydney, Singapore, Hong Kong, Shanghai and Seoul, with clients including Coca-Cola, Samsung, Starbucks, Delta, Campbell's and General Mills. Wikipedia records past identity work for Walmart, Southwest Airlines and Pepsi.
Why it’s hereMore than 80 years of corporate identity work, including the Walmart, Delta and Starbucks identities, from the firm that named the discipline.
Work they can showNokia. Rebranded Nokia as a B2B technology company with a simplified logo, new positioning and brand platform, launched at Mobile World Congress in February 2023.
Estimated cost
Estimated: $25,000–$80,000, typical for US branding projects; not a quote.
Typical industry estimate, not a quote from any firm on this list.
brand strategy · corporate identity · naming · customer experience design · brand transformation
03 on the list · New York, NY
Chermayeff & Geismar & Haviv
Since 1957
Chermayeff & Geismar & Haviv is an independent brand design studio at 27 West 24th Street in New York, founded in 1957 by Ivan Chermayeff, Tom Geismar and Robert Brownjohn and now led by founding partner Tom Geismar and partner Sagi Haviv. It specialises in brand identities, exhibitions, print and motion graphics and art in architecture. Wikipedia records its trademarks for Pan Am, Mobil, PBS, Chase, NBC, National Geographic, the Smithsonian and, more recently, Warner Bros. Discovery and the US Open.
Why it’s hereThe studio behind the Chase, NBC, PBS and National Geographic marks, still independent and partner-led after nearly 70 years.
Who leads itSagi Haviv, Partner.
Work they can showAmerica250. Designed the logo and identity for the 250th anniversary of the Declaration of Independence, a red, white and blue ribbon forming the number 250. Chase. Designed the blue octagon symbol that has identified the bank since 1961.
Estimated cost
Estimated: $25,000–$80,000, typical for US branding projects; not a quote.
Typical industry estimate, not a quote from any firm on this list.
brand identity · logo design · exhibitions · motion graphics · art in architecture
04 on the list · New York, NY
Wolff Olins
Since 1965
Wolff Olins is a brand consultancy founded in London in 1965 by Michael Wolff and Wally Olins and owned by Omnicom since 2001, with offices in New York, London, Los Angeles and San Francisco and a North America president based in New York. Its site organises its work into brand, culture and experience and shows recent projects for The Metropolitan Museum of Art, Patreon, Lloyds, LG Electronics and Bergdorf Goodman. Wikipedia records earlier identities for Orange, the BBC and the London 2012 Olympics.
Why it’s hereSixty years of high-profile identity work, including the Met and the London 2012 marks, with a New York office that anchors its U.S. practice.
Who leads itSairah Ashman, CEO.
Work they can showUber. Rebrand repositioning Uber from an app to a mobility company. Decathlon. Global brand overhaul for the sporting goods retailer. Patreon. Brand work repositioning Patreon from a membership model to a creator company.
Estimated cost
Estimated: $25,000–$80,000, typical for US branding projects; not a quote.
Typical industry estimate, not a quote from any firm on this list.
brand strategy and identity · brand architecture · culture and employee value proposition · customer experience
05 on the list · New York, NY
Siegel+Gale
Since 1969
Siegel+Gale is a global branding agency headquartered at 622 Third Avenue in New York, founded in 1969 by Alan Siegel and Robert Gale and part of Omnicom since 2003, with additional offices in Los Angeles, San Francisco, London, Dubai, Shanghai and Tokyo. It positions its practice around simplicity across brand strategy, research, experience, naming and purpose, and its site shows case studies for Hewlett Packard Enterprise, Micron, Blue Cross NC, Solventum and the U.S. Army. Wikipedia records early work including the Master Charge to MasterCard transition and the NBA logo.
Why it’s hereMore than 55 years of strategy-led branding and the publisher of the annual World's Simplest Brands study, with past work including the NBA and MasterCard identities.
Who leads itHoward Belk, Chief Executive Officer.
Estimated cost
Estimated: $25,000–$80,000, typical for US branding projects; not a quote.
Typical industry estimate, not a quote from any firm on this list.
brand strategy · simplification · naming · research · brand experience
06 on the list · New York, NY
Pentagram
Since 1972
Pentagram is an independently owned design studio founded in London in 1972 by Alan Fletcher, Theo Crosby, Colin Forbes, Kenneth Grange and Mervyn Kurlansky, with offices in New York, London, Austin and Berlin. Its site lists 23 partners plus a partner at large, all practising designers who own the business equally, with work spanning identity, strategy, packaging, exhibitions, digital, typefaces and motion. Wikipedia records identities for Citibank, United Airlines and Saks Fifth Avenue among its projects.
Why it’s hereThe only major design studio owned entirely by its practising partners, with a New York office that has produced identities for Citibank, Saks and the Public Theater.
Work they can show520 Fifth Avenue. Identity for the 520 Fifth Avenue building, drawn from its architecture. London Design Festival. Visual identity and signage for the 2026 festival. SMCC (Sumitomo Mitsui Card Company). Brand identity for the card company.
Estimated cost
Estimated: $25,000–$80,000, typical for US branding projects; not a quote.
Typical industry estimate, not a quote from any firm on this list.
graphics and identity · strategy and positioning · packaging · exhibitions and environments · digital and motion
07 on the list · New York, NY
Interbrand
Since 1974
Interbrand is a global brand consultancy founded in 1974 by John Murphy as Novamark, renamed Interbrand in 1979 and part of Omnicom since 1993, with its headquarters at 195 Broadway in New York. Its site describes 14 hubs operating in 75 countries and organises its work into brand strategy, experience design and brand valuation, with featured work for LEGO, Bugatti, MINI, Juventus and British Airways. It publishes the annual Best Global Brands ranking.
Why it’s hereThe originator of brand valuation as a consulting discipline and publisher of Best Global Brands for more than 25 years.
Who leads itGonzalo Brujó, Global Chief Executive Officer (promoted July 2022).
Estimated cost
Estimated: $25,000–$80,000, typical for US branding projects; not a quote.
Typical industry estimate, not a quote from any firm on this list.
brand strategy · brand valuation · experience design · naming
08 on the list · New York, NY
Base Design
Since 1993 · 51–200 people
Base Design is an international branding studio founded in Brussels in 1993 that runs studios in New York, Brussels, Geneva, Melbourne and Saigon plus a digital unit, with New York partners including Min Lew and Geoff Cook. It describes brands as living systems and lists clients including MoMA, The New York Times, Adidas, Calvin Klein, the International Olympic Committee and The Prince Estate. Clutch lists the New York office at 13 S William Street with 50-249 staff.
Why it’s hereA partner-led studio whose New York office has built identities for MoMA, The New York Times and the Prince Estate.
Who leads itMin Lew, Managing Partner and Executive Creative Director, New York.
Estimated cost
Estimated: $25,000–$80,000, typical for US branding projects; not a quote.
Typical industry estimate, not a quote from any firm on this list.
brand identity · cultural and arts branding · art direction · digital design · film
11 on the list · Brooklyn, NY
Gretel
Since 2005 · 11–50 people
Gretel is an independent branding, strategy and design studio at 197 Clifton Place in Brooklyn, founded in 2005 by Greg Hahn and Ryan Moore. Its company page lists six disciplines from discovery and research through visual identity, writing and experience design, and its site shows work for the Philadelphia Museum of Art, LOVB and Hart Bageri. Communication Arts recorded 29 staff and past work for Nike, Netflix, MoMA and VICELAND.
Why it’s hereAn independent Brooklyn studio profiled by Communication Arts for identity work spanning Netflix, Nike and MoMA over two decades.
Who leads itRyan Moore, Executive Creative Director.
Work they can showPhiladelphia Museum of Art. Rebuilt the museum's identity around a revived griffin logo, with a custom Fairmount Serif typeface, design system, digital overhaul and wayfinding.
Estimated cost
Estimated: $25,000–$80,000, typical for US branding projects; not a quote.
Typical industry estimate, not a quote from any firm on this list.
brand strategy · visual identity · brand architecture · motion and art direction · language systems
12 on the list · New York, NY
Motto
Since 2005 · 11–50 people
Motto is a strategic branding agency founded in 2005 by Sunny Bonnell and Ashleigh Hansberger, headquartered in New York with offices in Dallas and London. Its about page describes work with founders and leadership teams during pivots, positions itself as female-owned and lists roughly 20 staff. DesignRush records fewer than 49 employees and clients including Virgin, Google, Microsoft, Hershey's, the NFL and USA Today.
Why it’s hereA woman-founded New York agency whose brand-strategy practice has served Google, Microsoft and the NFL, per DesignRush.
Who leads itSunny Bonnell, Co-founder & CEO.
Work they can showBetr. Brand work for the Betr super app. Ivo. Brand work for the contract intelligence company. Maisa. Brand work for the digital workers company.
Estimated cost
Estimated: $25,000–$80,000, typical for US branding projects; not a quote.
Typical industry estimate, not a quote from any firm on this list.
brand strategy and positioning · brand identity · verbal identity · leadership and culture alignment · web design
13 on the list · Brooklyn, NY
Red Antler
Since 2007 · 51–200 people
Red Antler is a branding and advertising agency at 20 Jay Street in Brooklyn founded in 2007 by Emily Heyward and JB Osborne and privately held within Red Antler Group. Its services run from foundation and strategy through visual, verbal and sonic identity, packaging, UX, campaigns and performance marketing, and its site shows work for Hinge, AllTrails, Chime, Ramp, Archer, Cotopaxi and McKinsey. Its about page cites Fast Company Most Innovative and Inc. Top 10 Entrepreneurs of the Decade recognition. Clutch records 50-249 staff.
Why it’s hereThe agency most associated with launching venture-backed consumer brands, with Hinge, Chime and AllTrails among its named identity clients.
Who leads itEmily Heyward, Co-Founder & CEO, Red Antler.
Estimated cost
Estimated: $25,000–$80,000, typical for US branding projects; not a quote.
Typical industry estimate, not a quote from any firm on this list.
start-up and launch branding · visual, verbal and sonic identity · packaging · advertising campaigns · B2B branding
14 on the list · New York, NY
COLLINS
Since 2008 · 51–200 people
COLLINS is a brand strategy and design firm founded in 2008 by Brian Collins and Leland Maschmeyer, with studios in Brooklyn and San Francisco and a distributed team that Communication Arts put at about 60 people. Its site organises its services into eleven programs including brand refresh, repositioning, premiumization, portfolio architecture and brand creation, and shows work for Bose, Robinhood, Target's up&up, the San Francisco Symphony and YouTube Gaming.
Why it’s hereNamed Agency of the Year by Ad Age eight times between 2019 and 2026 and by D&AD in 2021, per its own site.
Who leads itLeland Maschmeyer, Co-Founder, Chief Executive Officer.
Work they can showRobinhood. Rebuilt the brand; the case study reports funded accounts up 143% and monthly active users up 172% within two years. Bose. Brand case study for the audio company. Target (up&up). Brand work for Target's up&up private label.
Estimated cost
Estimated: $25,000–$80,000, typical for US branding projects; not a quote.
Typical industry estimate, not a quote from any firm on this list.
brand strategy · brand identity · repositioning and premiumization · brand architecture · brand creation

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