Base Design
Base Design is an international branding studio founded in Brussels in 1993 that runs studios in New York, Brussels, Geneva, Melbourne and Saigon plus a digital unit, with New York partners including Min Lew and Geoff Cook. It describes brands as living systems and lists clients including MoMA, The New York Times, Adidas, Calvin Klein, the International Olympic Committee and The Prince Estate. Clutch lists the New York office at 13 S William Street with 50-249 staff. Nobody pays to be ranked.
Why it’s hereA partner-led studio whose New York office has built identities for MoMA, The New York Times and the Prince Estate. Number 8 of the branding agencies in the US.
Who leads itMin Lew, Managing Partner and Executive Creative Director, New York.
Estimated: $25,000–$80,000, typical for US branding projects; not a quote.
Typical industry estimate, not a quote from any firm on this list.
A fit forCultural institutions, media companies and consumer brands that need a full brand identity system; past clients include The New York Times, MoMA and the International Olympic Committee.
- Based in
- New York, NY
- Founded
- 1993
- Team size
- 51–200 people
- Led by
- Min Lew, Managing Partner and Executive Creative Director, New York
- Known for
- brand identity · cultural and arts branding · art direction · digital design · film
- Named clients
- MoMA, The New York Times, Adidas, Calvin Klein, International Olympic Committee, The Prince Estate, Wrangler, NeueHouse
- Best for
- Cultural institutions, media companies and consumer brands that need a full brand identity system; past clients include The New York Times, MoMA and the International Olympic Committee.
- Estimated cost
Estimated: $25,000–$80,000, typical for US branding projects; not a quote.
Typical industry estimate, not a quote from any firm on this list.
- Office
- 13 S William St. · New York, NY · 10004 · +1 212 625 9293
Sources basedesign.com, clutch.co, en.wikipedia.org · LinkedIn ↗
Describe the job. One branding agency writes back.
Tell us what you sell, what is not working, and what done looks like. We read it and ask one provider — from this list, or from the publisher’s bench — to contact you within a business day. Asking is free. You do not have to hire them. Nobody else gets what you wrote.
- Top marketing agencies in the US →
- Top social media companies in the US →
- Top digital marketing agencies in the US →
- Top SEO companies in the US →
- Top web design companies in the US →
- Top advertising agencies in the US →
- Top lead generation companies in the US →
- Top fractional CMOs in the US →
- Top PR firms in the US →