Lippincott
Lippincott is a global brand consultancy founded in New York in 1943 by J. Gordon Lippincott and Donald Dohner, credited on its own site with coining the term corporate identity. It is part of the Oliver Wyman Group within Marsh McLennan and lists offices in New York, San Francisco, London, Dubai, Sydney, Singapore, Hong Kong, Shanghai and Seoul, with clients including Coca-Cola, Samsung, Starbucks, Delta, Campbell's and General Mills. Wikipedia records past identity work for Walmart, Southwest Airlines and Pepsi. Nobody pays to be ranked.
Why it’s hereMore than 80 years of corporate identity work, including the Walmart, Delta and Starbucks identities, from the firm that named the discipline. Number 2 of the branding agencies in the US.
Work they can showNokia. Rebranded Nokia as a B2B technology company with a simplified logo, new positioning and brand platform, launched at Mobile World Congress in February 2023.
Estimated: $25,000–$80,000, typical for US branding projects; not a quote.
Typical industry estimate, not a quote from any firm on this list.
A fit forLarge corporations such as Nokia, Delta, Starbucks and Samsung that need naming, identity systems and brand strategy from a consultancy founded in 1943 and owned by Oliver Wyman, part of Marsh McLennan.
- Based in
- New York, NY
- Founded
- 1943
- Known for
- brand strategy · corporate identity · naming · customer experience design · brand transformation
- Named clients
- Coca-Cola, Samsung, Starbucks, Delta, Campbell's, General Mills, Danaher, DuPont, Nokia
- Best for
- Large corporations such as Nokia, Delta, Starbucks and Samsung that need naming, identity systems and brand strategy from a consultancy founded in 1943 and owned by Oliver Wyman, part of Marsh McLennan.
- Selected work
- Nokia. Rebranded Nokia as a B2B technology company with a simplified logo, new positioning and brand platform, launched at Mobile World Congress in February 2023. source ↗
- Recognition
- Estimated cost
Estimated: $25,000–$80,000, typical for US branding projects; not a quote.
Typical industry estimate, not a quote from any firm on this list.
Sources lippincott.com, en.wikipedia.org
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