Chermayeff & Geismar & Haviv
Chermayeff & Geismar & Haviv is an independent brand design studio at 27 West 24th Street in New York, founded in 1957 by Ivan Chermayeff, Tom Geismar and Robert Brownjohn and now led by founding partner Tom Geismar and partner Sagi Haviv. It specialises in brand identities, exhibitions, print and motion graphics and art in architecture. Wikipedia records its trademarks for Pan Am, Mobil, PBS, Chase, NBC, National Geographic, the Smithsonian and, more recently, Warner Bros. Discovery and the US Open. Nobody pays to be ranked.
Why it’s hereThe studio behind the Chase, NBC, PBS and National Geographic marks, still independent and partner-led after nearly 70 years. Number 3 of the branding agencies in the US.
Who leads itSagi Haviv, Partner.
Work they can showAmerica250. Designed the logo and identity for the 250th anniversary of the Declaration of Independence, a red, white and blue ribbon forming the number 250. Chase. Designed the blue octagon symbol that has identified the bank since 1961.
Estimated: $25,000–$80,000, typical for US branding projects; not a quote.
Typical industry estimate, not a quote from any firm on this list.
A fit forLarge institutions, media companies and national brands that need a lasting logo or identity system from the New York firm, founded in 1957, behind trademarks for Chase, NBC and National Geographic.
- Based in
- New York, NY
- Founded
- 1957
- Led by
- Sagi Haviv, Partner
- Known for
- brand identity · logo design · exhibitions · motion graphics · art in architecture
- Best for
- Large institutions, media companies and national brands that need a lasting logo or identity system from the New York firm, founded in 1957, behind trademarks for Chase, NBC and National Geographic.
- Selected work
- Estimated cost
Estimated: $25,000–$80,000, typical for US branding projects; not a quote.
Typical industry estimate, not a quote from any firm on this list.
- Office
- 27 West 24th Street, Suite 900 · New York, NY · 10010 · 212.532.4595

Sources cghnyc.com, en.wikipedia.org
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