Independent list · re-checked September 28, 2026 · published by Primortul LLC

Chermayeff & Geismar & Haviv

Chermayeff & Geismar & Haviv is an independent brand design studio at 27 West 24th Street in New York, founded in 1957 by Ivan Chermayeff, Tom Geismar and Robert Brownjohn and now led by founding partner Tom Geismar and partner Sagi Haviv. It specialises in brand identities, exhibitions, print and motion graphics and art in architecture. Wikipedia records its trademarks for Pan Am, Mobil, PBS, Chase, NBC, National Geographic, the Smithsonian and, more recently, Warner Bros. Discovery and the US Open. Nobody pays to be ranked.

Why it’s hereThe studio behind the Chase, NBC, PBS and National Geographic marks, still independent and partner-led after nearly 70 years. Number 3 of the branding agencies in the US.

Who leads itSagi Haviv, Partner.

Work they can showAmerica250. Designed the logo and identity for the 250th anniversary of the Declaration of Independence, a red, white and blue ribbon forming the number 250. Chase. Designed the blue octagon symbol that has identified the bank since 1961.

Estimated cost

Estimated: $25,000–$80,000, typical for US branding projects; not a quote.

Typical industry estimate, not a quote from any firm on this list.

A fit forLarge institutions, media companies and national brands that need a lasting logo or identity system from the New York firm, founded in 1957, behind trademarks for Chase, NBC and National Geographic.

Based in
New York, NY
Founded
1957
Led by
Sagi Haviv, Partner
Known for
brand identity · logo design · exhibitions · motion graphics · art in architecture
Best for
Large institutions, media companies and national brands that need a lasting logo or identity system from the New York firm, founded in 1957, behind trademarks for Chase, NBC and National Geographic.
Selected work
  • America250. Designed the logo and identity for the 250th anniversary of the Declaration of Independence, a red, white and blue ribbon forming the number 250. source ↗
  • Chase. Designed the blue octagon symbol that has identified the bank since 1961. source ↗
Estimated cost

Estimated: $25,000–$80,000, typical for US branding projects; not a quote.

Typical industry estimate, not a quote from any firm on this list.

Office
27 West 24th Street, Suite 900 · New York, NY · 10010 · 212.532.4595
Chermayeff & Geismar & Haviv homepage, captured September 28, 2026
cghnyc.com · homepage on September 28, 2026

Sources cghnyc.com, en.wikipedia.org

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