COLLINS
COLLINS is a brand strategy and design firm founded in 2008 by Brian Collins and Leland Maschmeyer, with studios in Brooklyn and San Francisco and a distributed team that Communication Arts put at about 60 people. Its site organises its services into eleven programs including brand refresh, repositioning, premiumization, portfolio architecture and brand creation, and shows work for Bose, Robinhood, Target's up&up, the San Francisco Symphony and YouTube Gaming. Nobody pays to be ranked.
Why it’s hereNamed Agency of the Year by Ad Age eight times between 2019 and 2026 and by D&AD in 2021, per its own site. Number 14 of the branding agencies in the US.
Who leads itLeland Maschmeyer, Co-Founder, Chief Executive Officer.
Work they can showRobinhood. Rebuilt the brand; the case study reports funded accounts up 143% and monthly active users up 172% within two years. Bose. Brand case study for the audio company. Target (up&up). Brand work for Target's up&up private label.
Estimated: $25,000–$80,000, typical for US branding projects; not a quote.
Typical industry estimate, not a quote from any firm on this list.
A fit forConsumer, fintech and cultural brands planning a full rebrand that want strategy and identity from a senior team whose clients include Robinhood, Bose and Target.
- Based in
- New York, NY
- Founded
- 2008
- Team size
- 51–200 people
- Led by
- Leland Maschmeyer, Co-Founder, Chief Executive Officer
- Known for
- brand strategy · brand identity · repositioning and premiumization · brand architecture · brand creation
- Named clients
- Bose, Robinhood, Target, San Francisco Symphony, YouTube Gaming, Arcane, Primary, Muse Group
- Best for
- Consumer, fintech and cultural brands planning a full rebrand that want strategy and identity from a senior team whose clients include Robinhood, Bose and Target.
- Selected work
- Estimated cost
Estimated: $25,000–$80,000, typical for US branding projects; not a quote.
Typical industry estimate, not a quote from any firm on this list.
Sources wearecollins.com, commarts.com, en.wikipedia.org · LinkedIn ↗
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