Pentagram
Pentagram is an independently owned design studio founded in London in 1972 by Alan Fletcher, Theo Crosby, Colin Forbes, Kenneth Grange and Mervyn Kurlansky, with offices in New York, London, Austin and Berlin. Its site lists 23 partners plus a partner at large, all practising designers who own the business equally, with work spanning identity, strategy, packaging, exhibitions, digital, typefaces and motion. Wikipedia records identities for Citibank, United Airlines and Saks Fifth Avenue among its projects. Nobody pays to be ranked.
Why it’s hereThe only major design studio owned entirely by its practising partners, with a New York office that has produced identities for Citibank, Saks and the Public Theater. Number 6 of the branding agencies in the US.
Work they can show520 Fifth Avenue. Identity for the 520 Fifth Avenue building, drawn from its architecture. London Design Festival. Visual identity and signage for the 2026 festival. SMCC (Sumitomo Mitsui Card Company). Brand identity for the card company.
Estimated: $25,000–$80,000, typical for US branding projects; not a quote.
Typical industry estimate, not a quote from any firm on this list.
A fit forInstitutions, cultural organizations and large companies that want identity, environmental graphics or product design led directly by a partner at a partner-owned studio with offices in New York, London, Austin and Berlin.
- Based in
- New York, NY
- Founded
- 1972
- Known for
- graphics and identity · strategy and positioning · packaging · exhibitions and environments · digital and motion
- Best for
- Institutions, cultural organizations and large companies that want identity, environmental graphics or product design led directly by a partner at a partner-owned studio with offices in New York, London, Austin and Berlin.
- Selected work
- Estimated cost
Estimated: $25,000–$80,000, typical for US branding projects; not a quote.
Typical industry estimate, not a quote from any firm on this list.
- Office
- 250 Park Avenue South · New York, NY · 10003 · +1 212 683 7000
Sources pentagram.com, en.wikipedia.org · LinkedIn ↗
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