Motto
Motto is a strategic branding agency founded in 2005 by Sunny Bonnell and Ashleigh Hansberger, headquartered in New York with offices in Dallas and London. Its about page describes work with founders and leadership teams during pivots, positions itself as female-owned and lists roughly 20 staff. DesignRush records fewer than 49 employees and clients including Virgin, Google, Microsoft, Hershey's, the NFL and USA Today. Nobody pays to be ranked.
Why it’s hereA woman-founded New York agency whose brand-strategy practice has served Google, Microsoft and the NFL, per DesignRush. Number 12 of the branding agencies in the US.
Who leads itSunny Bonnell, Co-founder & CEO.
Work they can showBetr. Brand work for the Betr super app. Ivo. Brand work for the contract intelligence company. Maisa. Brand work for the digital workers company.
Estimated: $25,000–$80,000, typical for US branding projects; not a quote.
Typical industry estimate, not a quote from any firm on this list.
A fit forTech startups and founders creating new categories that need brand strategy, verbal identity and design, plus culture work with leadership teams.
- Based in
- New York, NY
- Founded
- 2005
- Team size
- 11–50 people
- Led by
- Sunny Bonnell, Co-founder & CEO
- Known for
- brand strategy and positioning · brand identity · verbal identity · leadership and culture alignment · web design
- Named clients
- Virgin, Google, Microsoft, Hershey's, NFL, USA Today, Brooklyn Brewery
- Best for
- Tech startups and founders creating new categories that need brand strategy, verbal identity and design, plus culture work with leadership teams.
- Selected work
- Estimated cost
Estimated: $25,000–$80,000, typical for US branding projects; not a quote.
Typical industry estimate, not a quote from any firm on this list.
UpdateWomen-owned branding agency co-founded by Sunny Bonnell and Ashleigh Hansberger, with offices listed in New York, Dallas, London and Berlin.
Sources wearemotto.com, designrush.com · LinkedIn ↗
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