Wolff Olins
Wolff Olins is a brand consultancy founded in London in 1965 by Michael Wolff and Wally Olins and owned by Omnicom since 2001, with offices in New York, London, Los Angeles and San Francisco and a North America president based in New York. Its site organises its work into brand, culture and experience and shows recent projects for The Metropolitan Museum of Art, Patreon, Lloyds, LG Electronics and Bergdorf Goodman. Wikipedia records earlier identities for Orange, the BBC and the London 2012 Olympics. Nobody pays to be ranked.
Why it’s hereSixty years of high-profile identity work, including the Met and the London 2012 marks, with a New York office that anchors its U.S. practice. Number 4 of the branding agencies in the US.
Who leads itSairah Ashman, CEO.
Work they can showUber. Rebrand repositioning Uber from an app to a mobility company. Decathlon. Global brand overhaul for the sporting goods retailer. Patreon. Brand work repositioning Patreon from a membership model to a creator company.
Estimated: $25,000–$80,000, typical for US branding projects; not a quote.
Typical industry estimate, not a quote from any firm on this list.
A fit forLarge consumer and technology companies, such as Uber, TikTok and Decathlon, going through a repositioning or full rebrand that needs strategy, identity and brand systems.
- Based in
- New York, NY
- Founded
- 1965
- Led by
- Sairah Ashman, CEO
- Known for
- brand strategy and identity · brand architecture · culture and employee value proposition · customer experience
- Named clients
- The Metropolitan Museum of Art, Patreon, Lloyds, LG Electronics, Decathlon, Bergdorf Goodman, New York Botanical Garden, Blank Street
- Best for
- Large consumer and technology companies, such as Uber, TikTok and Decathlon, going through a repositioning or full rebrand that needs strategy, identity and brand systems.
- Selected work
- Estimated cost
Estimated: $25,000–$80,000, typical for US branding projects; not a quote.
Typical industry estimate, not a quote from any firm on this list.
- Office
- 622 3rd Avenue, Fl. 26 · New York, NY · 10017
UpdateGlobal brand consultancy with offices in New York, London, Los Angeles and San Francisco.
Sources wolffolins.com, en.wikipedia.org · LinkedIn ↗
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