Siegel+Gale
Siegel+Gale is a global branding agency headquartered at 622 Third Avenue in New York, founded in 1969 by Alan Siegel and Robert Gale and part of Omnicom since 2003, with additional offices in Los Angeles, San Francisco, London, Dubai, Shanghai and Tokyo. It positions its practice around simplicity across brand strategy, research, experience, naming and purpose, and its site shows case studies for Hewlett Packard Enterprise, Micron, Blue Cross NC, Solventum and the U.S. Army. Wikipedia records early work including the Master Charge to MasterCard transition and the NBA logo. Nobody pays to be ranked.
Why it’s hereMore than 55 years of strategy-led branding and the publisher of the annual World's Simplest Brands study, with past work including the NBA and MasterCard identities. Number 5 of the branding agencies in the US.
Who leads itHoward Belk, Chief Executive Officer.
Estimated: $25,000–$80,000, typical for US branding projects; not a quote.
Typical industry estimate, not a quote from any firm on this list.
A fit forLarge companies in healthcare, financial services, technology, manufacturing and professional services going through a merger, spin-off, rebrand or naming project, with support from an Omnicom-owned consultancy that has offices in seven cities.
- Based in
- New York, NY
- Founded
- 1969
- Led by
- Howard Belk, Chief Executive Officer
- Known for
- brand strategy · simplification · naming · research · brand experience
- Named clients
- Hewlett Packard Enterprise, Micron, Blue Cross NC, Solventum, U.S. Army
- Best for
- Large companies in healthcare, financial services, technology, manufacturing and professional services going through a merger, spin-off, rebrand or naming project, with support from an Omnicom-owned consultancy that has offices in seven cities.
- Estimated cost
Estimated: $25,000–$80,000, typical for US branding projects; not a quote.
Typical industry estimate, not a quote from any firm on this list.
- Office
- 622 Third Avenue, 26th Floor · New York, NY · 10017 · +1 212 453 0400
Sources siegelgale.com, en.wikipedia.org, omc.com · LinkedIn ↗
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