Interbrand
Interbrand is a global brand consultancy founded in 1974 by John Murphy as Novamark, renamed Interbrand in 1979 and part of Omnicom since 1993, with its headquarters at 195 Broadway in New York. Its site describes 14 hubs operating in 75 countries and organises its work into brand strategy, experience design and brand valuation, with featured work for LEGO, Bugatti, MINI, Juventus and British Airways. It publishes the annual Best Global Brands ranking. Nobody pays to be ranked.
Why it’s hereThe originator of brand valuation as a consulting discipline and publisher of Best Global Brands for more than 25 years. Number 7 of the branding agencies in the US.
Who leads itGonzalo Brujó, Global Chief Executive Officer (promoted July 2022).
Estimated: $25,000–$80,000, typical for US branding projects; not a quote.
Typical industry estimate, not a quote from any firm on this list.
A fit forLarge global companies that need brand strategy, naming, identity design or brand valuation work; Interbrand also publishes the annual Best Global Brands ranking.
- Based in
- New York, NY
- Founded
- 1974
- Led by
- Gonzalo Brujó, Global Chief Executive Officer (promoted July 2022)
- Known for
- brand strategy · brand valuation · experience design · naming
- Named clients
- LEGO, Bugatti, MINI, Juventus, British Airways
- Best for
- Large global companies that need brand strategy, naming, identity design or brand valuation work; Interbrand also publishes the annual Best Global Brands ranking.
- Estimated cost
Estimated: $25,000–$80,000, typical for US branding projects; not a quote.
Typical industry estimate, not a quote from any firm on this list.
- Office
- 622 3rd Ave, 3rd floor · New York, NY · 10017 · +1 212 798 7500
UpdateOmnicom-owned brand consultancy founded in 1974, operating in 75 countries.
Sources interbrand.com, en.wikipedia.org, adweek.com · LinkedIn ↗
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